Halloween Monster - WTF

I received an unusual but fun brief for WTF’s Halloween campaign: What would a construction adhesive look like if it came to life for Halloween? I haven’t really done character work, but I took the challenge as a chance to try something new. I’m not sure whether to call this a 3D marketing image or a straight 3D illustration—either way, the idea became a caulk cartridge whose contents have turned into a tentacled monster. I used a 3D product image I’d created earlier as the base, cut the model in half, and sculpted the monster around it. The lighting, materials, and rendering were planned to support the campaign’s dark yet playful mood. I also came up with the slogan “Monster of an Adhesive,” which the client liked.