3D-PRODUCT-IMAGE
WTF - Duct Tape

3D modeling and product images for WTF — Extreme Tack X3 duct tape. The project included two product images for two product sizes, both with packaging and without. These products were also intended for pre-sales. The product itself was modeled from a real sample, and the packaging was modeled using the die-cut lines from the label file. A frequent challenge with this approach is folding the packaging die lines without a reference image.

Goal

    Create 3D product images for two duct tape sizes, with and without packaging. For versatility, the product images will be delivered without a background.

Process

    • 3D modeling the roll from a sample
    • 3D modeling the packaging using the label’s die lines (Adobe Illustrator file)
    • Creating the packaging surface materials based on best estimate; roll materials assessed visually
    • Lighting design
    •  Rendering and post-processing 

Result

    • Eye-catching product images with no background
    • The client was able to start pre-sales while the product was still in production

Project Info

  • ProjectClient Project
  • BrandWTF
  • Type3D Product image
  • Tags3D modeling, 3D product image

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