3D-PRODUCT-IMAGE
WTF - Beer Cans
3D modeling and visualization for WTF beers sold as merchandise. In addition to five different 3D product images of the beers, the client wanted images of the products arranged in point-of-sale displays—specifically, in refrigerated display cases. This ensures a consistent visual style for marketing materials featuring the displays as well. The client supplied untextured 3D models of the displays from the manufacturer, along with the product label files. The can was modeled after a standard 0.5 L store-bought can.
Goal
- Create 3D product images for 5 products by modeling only a single beer can. Experiment with adding condensation droplets to the products to create the illusion of a cold product. Texture the displays and add the products to refrigerated display setups for marketing. The client requested all images with no background.
Process
- 3D modeling of a 0.5 L beer can
- Adding labels
- Testing the creation of condensation droplets
- Creating variation in condensation per product and adding a drip texture
- Lighting design
- Displays
- Rendering and post-processing
Result
- Versatile background-free product images
- Display images created at the same time for use in presentations
- Product images named according to the client’s preferences.
Project Info
- ProjectClient Project
- BrandWTF
- Type3D Product Image
- Tags3D modeling, 3D product Image