WHEN 3D-PRODUCT IMAGE IS WORTH IT?
GREATEST BENEFITS
Discover and realize the benefits for your company.
WHEN 3D-PRODUCT IMAGE IS WORTH IT?
Discover and realize the benefits for your company.
If your company focuses a lot on product development, 3D modeling provides an efficient tool for designing and presenting products before they are manufactured. The manufacturing process takes time, which delays the start of photographing physical products and producing marketing materials.
By using 3D modeling or a ready-made CAD model provided by the factory, you can create accurate and appealing product images even before the physical product is made.
This strategy not only speeds up the time to market but also improves cash flow through pre-sales. Additionally, it offers the opportunity to receive customer feedback during the product development phase, which can help finalize the product before starting mass production.
Creating a 3D product image enables the marketing of the product and the collection of orders before it arrives in stock. The process can use the planned packaging, adding the desired colors and labels, thus creating a stylish and indicative image.
In modeling, it is not necessary to use the original packaging; any packaging that looks similar and has the correct dimensions will suffice. Regarding colors or materials, it is important to provide accurate details of the desired characteristics.
If there are differences between the finished product and the 3D image, the image can be updated later to better match the final product.
3D visualization allows for the production of consistent and uniform product imagery. Thanks to the virtual photography process, products can be depicted from the same angle without the need to move physical cameras or equipment, which enables modifications to be made to the product while keeping the camera angle unchanged.
3D visualization ensures a unified appearance of your product range images across all markets, regardless of the local language. When you open new markets, we can quickly and effortlessly produce additional images, keeping the lighting and camera angle unchanged, even when labels change.
Furthermore, producing new images is cost-effective because time-consuming tasks such as 3D modeling, texturing, and lighting have already been completed.
Creating 3D product images is particularly effective for product lines where products share a similar packaging but differ in colors or qualities, for example. This method allows for modeling and texturing a single product, after which different labels and colors can be easily swapped. This creates multiple product images quickly and easily. Thus, the procedure keeps production costs low while ensuring that product images are uniform and professional.
While in some situations product photography may be a more sensible option than 3D visualization, it's important to evaluate which method best suits each need. 3D modeling offers advantages that traditional photography cannot provide, especially from the perspective of flexibility, as well as saving time and money. A significant advantage is the ability to quickly utilize the modeled product when creating different materials.
Once a product has been created in 3D, its usage possibilities significantly expand beyond product images. For example, the product's 3D model can be integrated into POS displays, enabling the creation of marketing images for POS materials without the need to physically gather and arrange products for photography. This saves a considerable amount of time and resources, while also offering flexibility in the production of marketing materials.
The biggest challenges in product photography often relate to changes to the product after the photo session. These changes can require significant effort, especially when trying to achieve a uniform camera angle and lighting. In product images taken in a virtual studio, such problems do not occur, as products do not need to be physically moved; they can be permanently set to the same settings.
Do you need diverse images of your product for your marketing materials? With 3D modeling, we can create new images of your product from different perspectives without the need for a physical photo session and moving the products. This method also allows for the efficient production of other marketing materials, such as close-ups and cross-sections.
Your product can be placed in various environments and situations, backgrounds can be customized according to the product, and diverse marketing images of the product can be created by adding the product to an already existing image. A photographed product can be added to photos using image editing, but 3D modeling allows for integrating the product into the image more realistically. For example, when adding to purchased stock images, 3D visualization enables adjusting the product's camera angle and lighting to match the photo's environment. This technique also allows for creating credible shadows with appropriate lighting. However, the technique has some limitations and is not suitable for all images. Details and applicability should be addressed on a case-by-case basis.
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